Nissan 350Z 2004

Hot Wheels is an American toy brand created by the American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel acquired rights to the Matchbox brand from Tyco. The original Hot Wheels were made by Elliot Handler, the co-founder of Mattel. Hot Wheels were conceived to be more like "hot rod" cars, as compared to Matchbox cars which were more city or "real life" cars. Hot Wheels quickly developed a large following of fans and collectors, and has since become a major influence in the tuning and customizing subculture.

Hot Wheels has been a major participant in motorsports events such as the Hot Wheels Stunt Show, the Hot Wheels World Race, and the Hot Wheels Bash. Hot Wheels has also been featured in video games, television shows, and movies. Hot Wheels has also been featured in many popular culture events such as the San Diego Comic-Con International, the San Diego County Fair, and the Hot Wheels Collectors Convention.

The most popular Hot Wheels rim models are the Hot Wheels Super Street, Hot Wheels Street Beast, Hot Wheels Street Rod, and Hot Wheels Street Machine. Hot Wheels is distributed in over 150 countries and is sold in over 35,000 retail outlets worldwide. Hot Wheels has also collaborated with other brands such as Chevrolet, Ford, and Dodge to create special edition Hot Wheels cars.